Web
Due to web design and accessibility best practices, there are specific guidelines for designing a Foundation Medicine website. These elements were taken from the brand’s look and feel, and modified to achieve optimum accessibility. Please don’t use these guidelines for anything other than the website itself. All other digital media should follow the standard brand guidelines.
Colors
Primary Web Colors
The primary brand colors were updated to meet accessibility standards and guidelines defined by WCAG 2.1. Please note that Slate is the same as the FM Slate brand color, but Fire Dark and Teal are web-safe versions of FM Fire and FM Sea.
Slate
HEX #435363
Fire Dark
HEX #D93600
Teal
HEX #297A76
Secondary Web Colors
Secondary brand colors are incorporated throughout the design to provide depth and highlight important pieces of content. Please note that Slate Dark and Slate Light are the same as our brand colors FM Slate Dark and FM Slate Light.
Slate Dark
HEX #323F4A
Slate Light
HEX #8B99A6
Yellow Muted
HEX #F7D18F
Teal Light
HEX #E1F6F4
Gray Web Colors
Gray tones are used to separate content blocks and soften the background throughout the experience.
Gray Light 1
HEX #D5D5D5
Gray Light 2
HEX #F4F5F6
Gray Light 3
HEX #F0F0F0
UI
UI colors are only used to highlight success, error and alert states. Do not use for any other purpose.
Success
HEX #29941A
Error
HEX #C50000
Alert
HEX #F79737
Typography
In keeping with the rest of the Foundation Medicine brand, GT Sectra and Gotham are the typefaces used in our website design. Heading and body copy styling has been accounted for on light and dark backgrounds to ensure legibility and accessibility. Larger font sizes have been edited for better readability on mobile screens.
Primary sans serif: gotham
Gotham: Book, Book Italic, Bold and Bold Italic
Gotham is developed by Hoefler & Co.
Primary serif: GT Sectra
GT Sectra: Book, Book Italic, Bold and Bold Italic
GT Sectra is developed by Grilli Type
Buttons
Primary buttons incorporate Fire Dark and Slate as the main color on light backgrounds, and use a white outline on dark backgrounds (pictured below). Primary buttons on dark backgrounds incorporate a white stroke and text. Secondary buttons on light backgrounds incorporate Fire Dark as an outline. Disabled buttons should appear inactive and not interactive.
BUTTONS - VARIANT 1
Large Button
BUTTONS - VARIANT 2
Large Button
OUTLINE BUTTONS - ON LIGHT
Outline Button
OUTLINE BUTTONS - ON DARK
Outline Button
DISABLEd BUTTONS - ON LIGHT
Disabled Button - On Light
DISABLE BUTTONS - ON DARK
Disabled Button - On Dark
Links
INLINE TEXT LINKS
Inline text links on light backgrounds receive a 1px Fire Dark underline. On hover, the text changes to Fire Dark and the underline grows to 2px. Inline text links on dark backgrounds receive a 1px Yellow Muted underline. On hover, the text changes to Yellow Muted and the underline grows to 2px.
Large Text Link - On Light
Hover over link to show interactive state
Small Text Link - On Light
Hover over link to show interactive state
Large Text Link - On Dark
Hover over link to show interactive state
Small Text Link - On Dark
Hover over link to show interactive state
BUTTON LINKS
Button links on light backgrounds appear in Fire Dark or Slate. On hover and focus, the accompanying icon shifts left or right. Button links on dark backgrounds appear in white to ensure proper legibility.
Button Links
with Right Icons - On Light
Icon Right - Fire Dark - Hover over it
Button Links
with Left Icons - On Light
Icon Left - Fire Dark - Hover over it
Button Links
with Right Icons - On Dark
Icon Right - White - Hover over it
Button Links
with Left Icons - On Dark
Icon Left - White - Hover over it
Forms & Inputs
Input fields receive labels above each field to ensure proper accessibility.
Dropdowns receive labels above each input to ensure proper accessibility.
Form Fields
Active
Focus
Disabled
Valid
Success
Detailed success message.
Invalid
Invalid
Detailed error message.
Dropdowns
Checkboxes
Checkbox
Checkbox - Disabled
Radio Buttons
Radio - Active
Radio - Disabled
Accordions
Accordions appear on dark backgrounds and use Yellow Muted iconography to indicate expand and collapse functions.
Modals
Modals appear on a light background, they include a modal headline description, footer and a CTA button. They can also include interactive elements with images and other links.
Modal Headline
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Amet, gravida interdum ut lectus vitae praesent tincidunt a.
Modal Headline
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Amet, gravida interdum ut lectus vitae praesent tincidunt a.
Tabs
Tabs appear on a light background and must have a label and description. The design mimics file tabs for easy recognition and a green bar as indicator above the selected tab label.
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Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Maecenas faucibus mollis interdum. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Sed posuere consectetur est at lobortis. Nullam id dolor id nibh ultricies vehicula ut id elit.Sed posuere consectetur est at lobortis.Donec id elit non mi porta gravida at eget metus.Nullam quis risus eget urna mollis ornare vel eu leo.Maecenas faucibus mollis interdum. Etiam porta sem malesuada magna mollis euismod.Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.Aenean eu leo quam.Pellentesque ornare sem lacinia quam venenatis vestibulum.Cras justo odio, dapibus ac facilisis in, egestas eget quam.Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Alerts
Alerts must include a title and description. Alerts appear on a different color background according to their type. Red for warnings, green for success and slate gray for a general notice.
Warnings
Alert Title
Donec ullamcorper nulla non metus auctor fringilla. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec sed odio dui.
Success
Alert Title
Donec ullamcorper nulla non metus auctor fringilla. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec sed odio dui.
Notice
Alert Title
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