Product Logos
Each Foundation Medicine test has its own logo. These logos appear on packaging, marketing materials and on the Foundation Medicine website to identify and differentiate between these tests. We also have product logos for some of our data products.
Product Logo Configuration
All product logos are horizontal lockups.
Logo configuration
Product Logo Components
There are two parts to our product logos: the wordmark and the logomark called “the bug”).
The wordmark is the product name, which has been set and spaced in a and deliberate way.
The logomark for each product is the same shape and proportion as the Foundation Medicine brand logomark, but contains a 40% tint as one-third of the mark. In clinical product logos, the right two-thirds of the logomark is tinted, while the left one-third is full color. In data product logos, the left two-thirds of the logomark is tinted, while the right one-third is full color.
Logomark
Wordmark
We prefer to keep the logo intact to reinforce brand recognition. However, the logomark can be removed to avoid clutter or redundancy.
Use The Product Wordmark Alone:
When there are multiple product logos in one small area, you can use each product wordmark without its logomark to prevent clutter.
Although you can use the wordmark separately, please do not attempt to re-join it with the logomark. If you need the full logo with both parts, please use the official logo file.
Do Not Use The Product Logomark Alone:
Though the product wordmark can be used alone, we ask that you never use product logomark alone.
Product Logo Placement
When marketing products, the product logo(s) should appear in a primary position near the top of the layout, and the corporate logo should be used as a signoff at the bottom of the layout. All product communications must contain the corporate logo. Never place product logos and our corporate logo side-by-side.
If a layout requires two or more product logos, they must appear at the same size and scale. When multiple logos are used, please maintain this order: FoundationOne®CDx, FoundationOne®Liquid CDx, FoundationOne®Heme
All product logos are left-justified and horizontal, so positioning options are more limited. Always left-justify product logos.
Product Logo Color
The product logos should appear in their assigned color and white. Never change the color of the product logos. Product logos for clinical tests such as FoundationOne®CDx are always presented in FM Fire (or knocked out to white on an FM Fire background), whereas data products such as FoundationInsights® are always presented in FM Sea (or knocked out to white on an FM Sea background). The only exception is our product kits, which contain product logos knocked out of different colored backgrounds for ease of recognizability in the clinical setting.
Product Logo Color Guidelines
On white backgrounds, use lockups in their assigned color: FM Fire for clinical products, FM Sea for data products.
Original Color Form: Clinical Product
Knock out Form: Clinical Product
Original Color Form: Data Product
Knock Out Form: Data Product
Product Logo Clear Space
The logo must always maintain minimum surrounding clear space, equal to the height of the logomark itself. This space should be free of text and graphics. Additionally, the logomark should be inset from any edge or border—again equal to the height of the logomark itself.
Product Logo Visual Integrity
Product logos must be presented in their original form. Never re-create, alter or distort the logos in any way. Don’t show product and corporate side-by-side.
Product Name Registered Symbols
When a product name appears in text, it is set using title case. The first use of the product name on a page must always include its registration mark (®) after “FoundationOne” and no space between it and the following word. Subsequent uses of the product name do not contain the ® after “FoundationOne” and instead contain a space between One and the following word. The words “FoundationOne” are both capitalized and contain NO space between them.
All registration and trademark symbols should always be superscripted.
Other Product Name Notes
The x in CDx should always be lowercase, while the C and D are always capitalized.
A line-break should never occur in the middle of a product name.
These standards apply to all copy in both print and digital pieces.
First Use: With Trademark
Subsequent Uses: Without Trademark
Product Logo Usage In Social Media
Similar to the print example, product logos used in social media should appear at the top of the post, while the corporate logomark is used as a signoff in the lower right.
