Co-branding
Foundation Medicine sometimes partners with other companies and organizations in an official capacity to provide the best service to our patients and customers. Use co-branding to signify that communications are coming from both companies. Co-branded lockups are used only with company logos—never combine a company logo and a product logo. Co-branding can only be used when there is a contract between the parties which includes co-branding. It should never be used in the absence of an agreement.
Co-branding Colors
On a white background, each company’s default logo colors must be used.
On a color background, each logo should be white.
When only one color of ink is allowed, such as in a fax, all logo components should be in black.
White background: keep original brand colors
Color background: Knock out both to white
Co-branding Logo Relationship
In a co-brand lockup, the Foundation Medicine logo should be on the left, and the partner logo should be on the right, separated by a divider line. There should be an equal amount of optical space between the divider line and the logos. This means the two logos should appear that they are equidistant from the vertical line, even if when measured they’re not. In effect, the logos should be “kerned” the way text would be.
Please download the co-branding logo template and add the new partner logo into the designated space. Do not attempt to recreate the vertical line without the template.
Distance from vertical line: logos set to appear equidistant
A Note About Optical Height & Visual Weight
Due to the different visual weights two logos inherently have (based on their color brightness, letter thickness and other elements of their design), it’s important that one logo not appear bigger or bolder than the other. Because the Foundation Medicine logo contains stacked words, the x-height of the words in our name is potentially much smaller than the x-height of the other company’s name, if it appears on only one line. For these reasons, each logo in a co-brand lockup should be carefully and intentionally sized so as to strive for equal visual weight as opposed to equal actual size.
Balancing visual weight
Co-branding Legal Language
Legal statements may need to be included on co-branded communications. Consult with the Foundation Medicine legal team to determine the language for each instance.
The default position of the legal statement is at the bottom left of the layout, next to the co-branding lockup. Make sure all products featured in the material are covered in the statement.
We recommend including the local affiliate’s contact details, the regulatory approval code and date for the material in the footer section when required by local regulations.
Co-brand Placement
Place the co-brand lockup at the bottom right of the last page in a printed communication, or on every page in a PowerPoint presentation.
Co-brand Clear Space
Maintain the proper logo clear space.
Co-brand Visual Integrity
