Welcome To The Foundation Medicine Brand Guidelines
The principles that guide our design and storytelling center around our patients, caregivers, clinicians and partners. The resources here will guide you as you create materials and experiences that keep our brand authentic, consistent, recognizable and engaging for our diverse audiences.
The guidance herein should be used as a reference, to get you off on the right foot. As always, please reach out to the Foundation Medicine Creative Team for help with questions and clarifications. To find direction on specific components of our brand, click on Brand Elements above.
We Are Foundation Medicine
Foundation Medicine is a molecular information company dedicated to a transformation in cancer care in which treatment is informed by a deep understanding of the genomic changes that contribute to each patient’s unique cancer. We are committed to advancing patient care by offering a proven portfolio of comprehensive genomic profiling products that help physicians make more informed care decisions. Through constant innovation in molecular insights, we are dedicated to working with our partners to deliver breakthroughs that improve outcomes for more individuals living with cancer and bringing them to routine cancer care every day. To learn more about Foundation Medicine’s products and services, please visit foundationmedicine.com.
Our Job As Creatives
Be Authentic
Design and copy for Foundation Medicine should strive for authenticity and a deep emotional connection to our patients, caregivers and clinicians. We’re not a brand that uses gimmicks or clichés to make our points. We aim to make meaningful connections with our audiences while differentiating ourselves visually.
Clean and Modern
We always focus on clearly conveying ideas and information so patients and clinicians can make informed, actionable decisions. Our design style is clean and modern with ample whitespace and without unnecessary decorative elements.
Superior Quality
We employ the highest standards of graphic design, creative concepting and copywriting striving to ensure our creative output is always of superior quality—across our industry and all industries. By adhering to these brand guidelines, we help our audiences get the information they need while we continue to build brand recognition and respect for Foundation Medicine.
Putting It Into Action
Brand Elements
In the Brand Elements menu, you’ll find the guidance you need to correctly and effectively create materials and experiences—whether you’re working with photography, logos, colors, tone of voice or other components that communicate messages for our brand.
Getting Access to Assets
All brand assets can be downloaded from Brandfolder, our digital asset management site. Please contact your Foundation Medicine partner to request access, or email Marketing.Request@foundationmedicine.com and/or Creative@foundationmedicine.com.
We’re Here To Help
These brand guidelines aim to provide thorough direction to anyone creating visuals and copy for Foundation Medicine. However, even with clear guidance, some creative might still feel off to those of us who work most closely with the brand. We strongly recommend reviewing your project with the Foundation Medicine Creative Team early in your process, so we can help ensure the truest representation of our brand.
Please align with your creative partner, or email creative@foundationmedicine.com